This Account Is Calling Out Influencers In The Best Way
Image via Matilda Djerf
By Ruby Staley
With more time on our hands spent scrolling endlessly through our phones as of late, we’ve noticed an influx of creative, Scandi-styled images taking over our feeds.
A matter of months ago there was a noticeable shift in the zeitgeist from heavily edited photos and travel or party-centric content towards that championing introspection and ‘self-care’ practices.
Photos of stark interiors decorated with stone sculptures, mugs of matcha posed on top of white duvets or that yellow knit sweater quickly became all too familiar, and started blending into one another. And those ‘filler pics’ of random pretty things found on Pintrest to break up the feed of fashion and food.
Perhaps the aesthetic could be credited to the downfall of our collective social lives, the uprising of COVID-19 and the need to look inwards and after ourselves during this trying time.
Or simply it could just be a fleeting trend.
Pioneered by bloggers including the likes of Matilda Djerf, Josefine H. J or the Colombian-beauty behind Endlessly Love Club, other users small and large took the lockdown period as an opportunity to follow in suit.
These accounts can be characterised by calm, easy to digest, aesthetically uncomplicated content and became exactly what my stressed out mind appreciated.
Whether these photos are actually any good in a photographic sense is still up for debate - but I can only speak for myself here when I say I've really enjoyed this aesthetic trend and even tried to replicate it on my own feed.
But one can only see so many outside mirror selfies, Summer Fridays flat lays and styled grey New Balance 990v5’s before obvious patterns start to arise.
In retaliation to this widespread heavy inspiration and ‘borrowing’ within the blogger community, Instagram account @shitbloggerspost rose from the grey scale ashes.
With a knack for spotting trends, the IG page posts back-to-back comparisons of eerily similar influencer posts.
In an interview via email, the anonymously-run account said to NYLON that the page is supposed to be a fun, light hearted nod to the current moment in culture.
“We love these images and these creators, we're just developing a space for everyone to laugh at themselves and show just how good these influencers are at influencing,” they said.
Having amassed over 20k followers, SBP has quickly become an online space to both admire and poke fun at the current influencer community.
“A lot of influencers we've posted have submitted suggestions of their own, shared it on their stories, tagged their photos, and even added us into their captions," they said.
“We love it, we love this community we've built. It honestly feels like a powerhouse of strong women who really appreciate a snarky sense of humor and don't take themselves too seriously.”
The proves to its audience above all that there’s nothing wrong with following trends, as long as there’s some self-awareness and the ability to not take yourself too seriously online. Or, let it serve as a reminder that there’s always room for a little bit more originality.
It’s just Instagram, after all.
Check them out on Instagram @shitbloggerspost